The solution
At the heart of the activations, the team designed and developed a number of bespoke quiz and prediction games, combining custom electronics, intuitive software and dynamic visual content to create a fast-paced, highly engaging experience. Every element was designed to maximise audience participation, from responsive contestant interfaces and real-time scoring to immersive sound, lighting and large-screen graphics that kept single players, pairs and spectators fully engaged.
Flexible platform
The platform was built to be flexible, allowing multiple game formats to run from a single system and evolve throughout the campaign. Whether rewarding football knowledge, testing reactions or introducing elements of chance, each game delivered a seamless and exciting experience that encouraged repeat participation and created a real buzz around the activation.
Delivery
Working closely with Octagon’s creative and production teams, Delightful Tech ensured the technology integrated seamlessly into the wider event, delivering a reliable, polished experience across every venue. The result was a memorable experiential campaign that successfully combined entertainment, competition and brand engagement, helping bet365 connect with thousands of Champions League fans in a fun, interactive and unforgettable way.
The technology was utilised and supported in the UK, Germany, Hungary and Brazil.
Services
- Interactive experience design
- Bespoke electronics design
- Software design and development
- Gameshow and quiz mechanics
- Real-time scoring and control systems
- AV and large-screen integration
- Live event technology
- Technical production support