The Lucozade Conditions Zone was a groundbreaking and immersive installation that pushed the boundaries of technology and innovation. Designed to recreate the extreme conditions of the Brazilian rainforest, the installation consisted of a multi-dimensional platform that monitored the performance of players in real-time.
The project received widespread recognition for its exceptional technology and data visualization capabilities. It won several prestigious awards, including the Cannes Lion Silver for Best Data Visualization, as well as accolades from Eventia, The Drum, Brand Republic, and Event Tech for Best Technology and Innovation. These awards were a testament to the expertise and dedication of the team who worked tirelessly to deliver a seamless and unforgettable experience.
Our team was the driving force behind the technology that powered the installation. Providing end-to-end technological solutions, including technology ideation, consultancy, design, software and hardware development, installation, and on-site support. We worked closely with Lucozade to ensure that the installation was not only technically advanced but also visually stunning and user-friendly.
In addition to the ground-breaking technology used in the Conditions Zone, the team designed and developed a range of other elements that were essential to the success of the installation. This included electronics design, front and back-end interface design and build for the event registration platform, RFID interactive touchpoints at the event, apps for the sports scientist and referee devices, interfaces to display player performance statistics and data visualization at the event and on social media, and all automated social media content.
The end result was a truly immersive and unforgettable experience that showcased the power of technology to recreate extreme conditions and monitor player performance in real-time. The Lucozade Conditions Zone was a true testament to the capabilities of the team at Delightful and their commitment to delivering exceptional technology solutions.